Introducing the new Nike Air Zoom UNVRS Basketball Shoe.
Debuted by Elena Delle Donne – a professional basketball player for the Washington Mystics, 2015 WNBA MVP and a Olympic gold medalist
Nike FlyEase footwear has one clear design philosophy: take insights and inspiration from athletes with disabilities to create smarter and better-designed footwear that works for athletes of all abilities. The design of Nike FlyEase footwear must meet at least 2/3 design criteria:
- Easy open and close
- Easy to get in and out of
- Adjustability that accommodates different foot shapes and sizes
Delle Donne was able to draw insight from her sister, Lizzie, who lives with disabilities. This was instrumental in assuring that these core attributes transferred into a high-performance basketball shoe.
“I wanted to show that a professional athlete can wear it. Male, female, adult, people with disabilities — this shoe is going to work.”
The Nike Air Zoom UNVRS completely changes how the wearer gets into their shoes. FlyEase technology built with a magnetized heel that folds down and connects to the midsole. Because this function opens the shoe up so, it is quick and easy to put on and take off (wearers can efficiently slide the foot in and out with no hands). The shoe is also fortified by an articulated strap that engages Flywire cables to allow for a one-handed, two-motion customized and secure fit. The technology is an example of how, by designing more inclusively, Nike is creating solutions that benefit everyone.
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Underfoot is full-length, articulated Nike Air Zoom cushioning that provides quick responsiveness, engineered for durability.